Like smoking, eating meat also increases the risk of heart diseases and cancer, says People for the Ethical Treatment of Animals (PETA).
As part of its campaign to create public awareness, the organisation erected a billboard here showing a baby smoking a cigar. Its caption reads "You wouldn't let your child smoke" and goes on to add "Like smoking, eating meat increases the risk of heart disease and cancer. Go vegan".
This billboard, which has been erected in upmarket Banjara Hills, was earlier rejected in Bangalore after billboard companies found it controversial.