Ugadi is celebrated with festive fervor in Maharashtra, Karnataka and Andhra Pradesh. While it is called Ugadi in A.P. and Karnataka, in Maharashtra it is known as Gudipadawa.
Prayers for health, wealth and prosperity and success in business are part of the festival. Ugadi is considered the most auspicious time to start new ventures.
Traditionally, bittersweet leaves of the neem tree are eaten on this day. A paste of crushed neem leaves, cumin seeds, jaggery and salt is taken before eating any food in the morning.
In Andhra Pradesh, eatables such as pulihora, bobbatlu and preparations made with raw mango go well with the occasion. In Karnataka too, similar preparations are made but called puliogure and holige.